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How the “Tiger” Icon Was Born
KENZO now struggles to keep its cult Tiger jumpers in stores for more than two to three hours at a time, but the much-coveted piece nearly didn’t make the cut.
“I told Kenzo, ‘I’m going to make a tiger sweatshirt for myself,'” Leon recalls. “They were like, ‘What kind of fabric?’ I said, ‘Er… sweatshirt material,’ and they said, ‘We don’t do sweatshirts.'”
Luckily for the brand’s adoring fans, the correct fabric was found and the item became a bestseller.